How to Set Up A/B Testing for Your Online Business: A Comprehensive Guide
Imagine spending over a decade embedded in a world where every pixel, every sentence, and every call to action can mean the difference between a conversion and a lost opportunity. That’s been my reality for a large part of my career, working at companies that invested hundreds of millions in advertisements, all hinging on the powerful yet delicate process of A/B testing. This journey has provided me with an intuitive feel for what works and what doesn’t, insight that can only be achieved by witnessing the process firsthand.
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How to Improve Conversion Rates for Your Website: Why Isn't My Landing Page Converting?
With over a decade spent optimizing landing pages for various businesses, I’ve seen it all. I’ve been on the front lines of conversion rate optimization (CRO) at companies that spent hundreds of millions of dollars on A/B testing (also known as multivariate or split testing). Through these experiences, I’ve developed an intuitive feel for what will work and what won’t. However, before you dive into A/B testing, it’s crucial to establish a solid baseline. This means diagnosing and fixing the most common conversion rate issues, as outlined below. Once these are addressed, you can use A/B testing to gauge the impact of your optimization efforts, which will most likely yield significant improvements.
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