How to Set Up A/B Testing for Your Online Business: A Comprehensive Guide
Imagine spending over a decade embedded in a world where every pixel, every sentence, and every call to action can mean the difference between a conversion and a lost opportunity. That’s been my reality for a large part of my career, working at companies that invested hundreds of millions in advertisements, all hinging on the powerful yet delicate process of A/B testing. This journey has provided me with an intuitive feel for what works and what doesn’t, insight that can only be achieved by witnessing the process firsthand.
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